Going Online

In this day and age, your business card is a website. When people hear of your company or wish to seek further information on it, they want to do so on their own time, online. From there they can e-mail you with questions, or place an order if you offer products online as well. In fact, with the amount of trade that can be achieved through a website, it's no wonder that so many brick-&-mortar small businesses have made the jump to e-commerce.

The decision to launch a website for a business owner has gone from "if" to "when," in just a decade. However, the expectations of your average site visitor have also changed in that time. Cheap, homemade websites are no longer acceptable. The site you create for your business is a stamp on its credibility; therefore, the process of designing and launching one must be taken seriously and considered to be an earnest business investment.

If you were to invest in new equipment, new vehicles or even new employees for your business, you would take the time necessary to seek out the best, most cost-effective, most-qualified selection. You certainly wouldn't buy the first truck you saw at the dealership, or hire the first person who walked into your office. The same time and care must be taken when choosing a web designer. Here are some tips to finding the right designer, asking the right questions, and what to expect when launching a website for your business.



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